DU colleges eye big,fat annual fests Colleges Hope For Huge Corporate Funding For Grand Arrangements

Posted on Dec 14 2012 - 8:58pm by admin

New Delhi: IIT-Delhis R e n d e z v o u s 1 3 was big this year.And DU doesnt want to be left behind.Most of the colleges are banking on corporates hankering for visibility among youth.They hope the biggies,at least,will pump in money like anything to make their annual festivals grander than usual.
Leading the race is Shri Ram College of Commerce,which is expecting sponsorship deals between Rs 1.25 crore and Rs 1.5 crore for its festival C r o s s r o a d s.While Hansraj College is planning to woo top 200 colleges to be a part of their annual C o n – f l u e n c e,Guru Gobind Singh Indraprastha University and Kirori Mal College are also eying big funds.And why not as corporates despite all their austerity drive are keeping their purses at liberal best for these consumers.
While American rock band Hoobastank was the star attraction at IIT-Delhi last week,they may not be the last of the international rock band performing at youth fest this season.I think there will be a star performer on all the four days of Crossroads this year.And yes,students are keeping all options open,including inviting an international rock band, said principal of SRCC,P C Jain.Last year,SRCC had spent around Rs 1 crore and is looking at an upper limit of Rs 1.5 crore this year.
Hanraj College is also planning something extravagant right from getting sponsors upto Rs 60 lakh to making it an all India festival bringing in participants from institutions like IITs and IIMs.Mohit Saini,president of Hansraj College Students Union said,With rock bands and participants from across the country,it is natural that the budget will get bigger by the day.
The students are confident that they will get the required funding from the corporates.They have products to promote and if they dont do that in youth festivals,then where will they get the audience said Sheerat Gupta,president of the students union,SRCC.
Despite the economic downturn,many MNCs and other business groups are ready to fund these events.According to a senior official of a multinational manufacturer of soft drink,Such events are the perfect platform to communicate with the target audience and many brands are ready to sponsor such events.
Kirori Mal College is eyeing a sponsorship of around Rs 35 lakh up from Rs 15 lakh of last year.They plan to organize a football tournament for the fest this year.We are also trying to bring in a celebrated footballer.Lets see how things turn out as we still have three months to work on the plans, said Jaswinder Chauhan,president of the students union of the college.

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