Sanat Sinha & Surabhi Srivastava
Ambika Mathur, a Delhi University aspirant, says, “I have heard so much about Kamla Nagar from my seniors. I can’t wait to sample the popular food joints with a new set of friends.” Sachin Rastogi, co-owner of Bookland and founder of the Worldview Series of books, says Kamla Nagar thrives on its proximity to the campus and is hard to miss. He estimates that “nearly 40-50% of the visitors to the shops are students”.
Bookland has changed its selection so that it corresponds with the new syllabus. Rakesh Rastogi, the co-owner, notes, “With the change in syllabus, many books were dropped and many more added. Orders for the new books should start coming in by June.” Kamla Nagar is famous for its low-priced clothing stores. One such store is 2Fancy, which offers only female apparel. Ajay Sharma, who looks after the store, observes that most girls are buying funky clothes like neon, bling and printed palazzos. Though he stocks for summer, he says, “Our sales
are much higher in winter as a lot of the outstation girls do not carry their woollens.” Fashion accessories are a rage among college girls and one such store, which caters to this demand, is Add Ons.The store assistant, Ananya, says, “We plan to introduce a special ‘buy one and get one’ free offer during admissions.” The franchise owner, Raja Biswas, says, “The market has blossomed over the past few years. ” A lot of outstation students require new SIM cards. The Mobile Store gives new SIMs based on Del
hi University ID cards. One of it’s employees, Nikesh, says, “There is a special offer for students where they have to pay for a `first recharge’ of say Rs 100 and get equivalent talk time, in this case 100 minutes.“Momos Point, a food joint synonymous with Kamla Nagar, has been around for the past 16 years. Founder and owner, Harsh Sambhal, says, “When I was a student of Hans Raj College I had to go very far to get momos, so i decided to set up a shop here.“ He also acknowledges that they have had to evolve their products with the times. “We have invented the new ‘masala momo’, which is now the bestselling item on our menu,” he says.