2 IITians open tea cafe chain in NCR

Posted on Jun 30 2014 - 10:04am by admin

Source – Millennium Post

Quitting high flying jobs in the US, two IITians have joined hands to start a tea cafe chain ‘Chaayos’ in the NCR region and are looking to raise venture capital to open nearly 50 odd stores across the country.
Currently, there are five cafes with the theme ‘Experiments with Chai’ in Gurgaon and Noida and five more would be opened by the end of this year.
‘We already have raised one round of angel investment of over Rs 2 crore from Powai Lake Ventures, led by Zishaan Hayath who is an angel investor. We are planning to go in for institutional round towards end of this year,’ said Nitin Saluja, founder of Chaayos.
The chain plans to add another 50 cafes in the next two years by covering at least two more cities and increase penetration in Delhi NCR region. ‘We are targeting cities with lots of young population,’ he said.
Talking about USP of Chaayos, Saluja, an IIT Bombay graduate, said that they give customer the flexibility to customise their chai in their own way.
‘Customers can customize their chai in over 12,000 ways depending on the various add-on choices they make,’ he said.
image – Times city
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